CUSTOMER JOURNEY
In his local club, during one of his martial arts (Haiady) lessons, Aki Atu (habitant of Novustika)
receives an invitation for the International Martial Arts Event. It is the first time that he is invited.
AWARENESS
Aki Atu looks up some information online. He searches for the workshops that will be given, location, who the trainers will be… He comes across an advertisement that finally convinces him to go.
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TOUCHPOINT: poster of IMAC
CONSIDERATION
After filling in the forms to access Nucleria, Aki Atu travels to Nucleria to follow some interesting workshops. It allows him to improve his martial arts skills. Aki Atu gets to know the best martial arts professionals, which means a lot to him.
PURCHASE/ACTION
LOYALTY
Aki Atu voluntarily signs up for competition that he obviously wants to win. Over the past week, the IMAC Event has contributed to his personal and professional development and growth.
RETENTION
Aki Atu wants to return next year. Even more, he signs up to give his own Haiady martial arts workshops. Teaching is his passion and he seizes every opportunity to teach others something.
